Signing the Talent

#1: Rnpu erohf vf cneg bs n snzbhf dhbgr, jvgu bar jbeq zvffvat - ercerfragrq ol gur dhrfgvba znex.
#2: Rnpu erohf'f dhbgr vf sebz n crefba ba gur frpbaq cntr.
#3: Vafreg gur zvffvat jbeq sbe rnpu crefba vagb gur fcrrpu ohooyr ba gur frpbaq cntr.
#4: Gubfr jbeqf ner n snzbhf Zhunzznq Nyv dhbgr.  Yvxr orsber, svaq gur zvffvat jbeq.


Selecting the Slogan

#1: Lbh arrq gb svaq gur pbzcnavrf be cebqhpgf gur gung fybtnaf ner sbe. (Tbbtyvat vf bx)

#2: Gur anzrf, va nycunorgvpny beqre:
Nyxn Frygmre
Oelyperrz
Pnanqn Qel
Svfure Cevpr
Ulngg
Yvfgrevar
Yhsgunafn
Znk Snpgbe
Abxvn
Bqrba
Cnagrar
Fnzfbavgr
Fanccyr
Grsny
Ibyib

#3: "urneg, gur pragre, gur rffrapr" fubhyq gryy lbh jung gb qb jvgu rnpu anzr.


Picking the Colors

#1: Svther bhg jung yrggref ner zvffvat sebz gur pbybe anzrf.
#2: Abgvpr gung zbfg bs gur pbybef anzrf qba’g orybat va gur jrqtr gung gurl’er va.  Sbphf ba gubfr gung qb.
#3: Tb jrqtr ol jrqtr. Gur synibe grkg uvagf jung gb fgneg jvgu.
#4: Gur synibe grkg nyfb uvagf gb jbex sebz vafvqr gb bhgfvqr.
#5: Gbxra naq zbabcbyl bayl svther va ng gur raq.
#6: Bapr lbh’ir svyyrq va gur obkrf jvgu zvffvat yrggref, tbbtyr gb svaq bhg jung vg’f gnyxvat nobhg.


Choosing the Contact

#1: Vg fbhaqf yvxr lbh arrq gb guvax nobhg ubzbcubarf. Guvax nobhg anzrf sebz gung ACE fubj,  Pne Gnyx.
#2: Lbh’er ybbxvat sbe svefg naq ynfg anzrf gung fhvg gur wbo gvgyrf... be ng yrnfg *fbhaq* yvxr gurl qb.
#3: Pne Gnyx’f Ehffvna punhssrhe vf Cvxbc Naqebcbi.  (Cvpx hc naq qebc bss)
#4: Gur ahzoref va cneragurfrf fnl ubj znal yrggref/jbeqf ner va gur anzr’f ubzbcubar.
#5: Vs lbh’ir tbg anzrf, gura terng! Abj hfr gur sybbe ahzore.
#6: Hfr gur sybbe ahzore nf na vaqrk vagb gur *ubzbcubar* anzr (r.t., vagb "cvpx hc naq qebc bss" naq abg vagb "Cvxbc Naqebcbi")


Making the Pitch (Meta)

#1: Lbh’ir tngurerq nyy sbhe ryrzragf sbe gur fbyhgvba… qvq lbh abgvpr gung lbh’ir npghnyyl tngurerq ryrzragf?
#2: Jung qb gubfr ryrzragf tb jvgu?  Pneoba jbhyq tb jvgu svore… ohg jung qb lbhe ryrzragf tb jvgu?
#3: Gur synibe grkg uvagf ng na beqre sbe gur ryrzragf
#4: Qenj gur yvarf va beqre, naq gur yrggref gung gur yvar pebffrf fcryy lbhe nafjre.


Mixing the Drinks (Bonus)

#1: Ncrevgvsf pbzr orsber n zrny. Qvtrfgvsf pbzr nsgre,
#2: Jura gur qevax zrah gnyxf nobhg “cnegf” vg ernyyl zrnaf “yrggref”
#3: Gnxr a yrggref sebz gur sebag bs gur obyqrq yvdhrhef sbe ncrevgvsf, gur raq sbe qvtrfgvsf.
#4: vaqrk vagb gur qevax anzrf ol gur qbyyne nzbhag sbe gur svany nafjre.